This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, targeting and positioning to branding and pricing strategies. It is written in a clear and lively style, ideal for all students of marketing.
"synopsis" may belong to another edition of this title.
This second edition of Essentials of Marketing has been updated in the light of extensive feedback. The first edition has enjoyed considerable success as a user-friendly, concise introduction to the field of marketing. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques up-to-date topics such as green issues, postmodern thinking, relationship marketing and ethics are also covered.
This new edition contains-
an even greater range of cases from a wide range of sectors and international contexts, including- the European Mobile Telecommunications Industry, the 21st Century Man, Lastminute.com, the bookselling industry and many more!
a new set of self-test questions designed to aid student learning and teaching assessment
increased coverage of communications theory, including the hierarchy of effects model
greater coverage of branding including the definition of brands, developing the brand, brands and semiotics and strategic issues in branding
increased coverage of internal and relationship marketing
Packed with relevant and up-to-date examples as excellent pedagogical features, this book is ideal for all students of marketing.
"About this title" may belong to another edition of this title.
Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001433849
Book Description Financial Times/ Prentice Hall 05/10/2000, 2000. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780273646679
Book Description Financial Times/ Prentice Hall, 2000. Hardcover. Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0003810221
Book Description Financial Times/ Prentice Hall 05/10/2000, 2000. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780273646679
Book Description Financial Times/ Prentice Hall 05/10/2000, 2000. Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Seller Inventory # 9053-9780273646679
Book Description Financial Times/ Prentice Hall, 2000. Paperback. Condition: Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. Second edition. Paperback copy. Seller Inventory # BBI2178302
Book Description Financial Times/ Prentice Hall, 2000. Hardcover. Condition: Used; Acceptable. We are committed to providing each customer with the highest standard of customer service. All books are picked, packed and dispatched from the United Kingdom. Seller Inventory # FH1926862
Book Description Financial Times Prentice Hall, 2000. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00273646672-G
Book Description Financial Times/ Prentice Hall, 2000. Hardcover. Condition: Used; Good. We are committed to providing each customer with the highest standard of customer service. All books are picked, packed and dispatched from the United Kingdom. Seller Inventory # PH2575036
Book Description Financial Times/ Prentice Hall, 2000. Condition: Fair. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Seller Inventory # 4117417