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Complete MBA Companion in Marketing: (USA Edition of FT Mastering Marketing) (Financial Times) - Hardcover

 
9780273642237: Complete MBA Companion in Marketing: (USA Edition of FT Mastering Marketing) (Financial Times)
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The ultimate book for anyone involved or believing in the marketing concept.

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Synopsis:
Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.

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9780273642220: FT Mastering Marketing: your single source guide to becoming a master of marketing

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ISBN 10:  0273642227 ISBN 13:  9780273642220
Publisher: Financial Times/ Prentice Hall, 1999
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