Prof Tim. Ambler; Chris. Styles Silk Road

ISBN 13: 9780273642039

Silk Road

2.5 avg rating
( 2 ratings by Goodreads )
 
9780273642039: Silk Road
View all copies of this ISBN edition:
 
 

Taking the stance that business is social first, but with economic outcomes, The Silk Road presents two new models for international marketing which embraces every aspect of success. The first is SILK - Social Informations, Learning and Knowledge. The second - PASSION - builds on that to include corporate purpose and identity and the personal commitment, energies and enthusiasm which fire up the engine for great global performance. This radical new approach is supported by practical examples, modern marketing theory, and the authors' own international business experience. It tackles the very real problems companies face, and offers explanations and practical suggestions for addressing them. The Silk Road captures the essence of how international business really works. It gets to the heart of what drives seccess: People and passion.  "Marketing is about relationships with global reach. You won't find a more discerning guide to forming and sustaining these complex webs." - George S. Day, The Geoffrey T. Boisi Professor and Professor of Marketing, The Wharton School, University of Pennsylvania, Philadelphia "Ambler and Styles have done an excellent job. Anyone attempting to conduct international business will recognise only too painfully the problems they identify - and will go on to be grateful for the solutions they describe."- Martin Sorrell, Chief Executive Officer, WPP Group Plc "In language at once formal, playful, and at times irreverent, Ambler and Styles place international marketing squarely within the emerging biological view of business success. Utterly refreshing!"- Arie de Geus, Author of The Living Company 

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Ambler, Tim
Published by Financial Times Management, Australia (2000)
ISBN 10: 0273642030 ISBN 13: 9780273642039
New Hardcover Quantity Available: 1
Seller:
Snow Crane Media
(Maplewood, NJ, U.S.A.)
Rating
[?]

Book Description Financial Times Management, Australia, 2000. Hard Cover. Condition: New. Dust Jacket Condition: New. !New, no remainder marks, no shelf wear, no surprises. Same day Shping.!. Seller Inventory # Jx991/2

More Information About This Seller | Contact this Seller

Buy New
14.76
Convert Currency

Add to Basket

Shipping: 3.13
Within U.S.A.
Destination, Rates & Speeds

2.

Ambler, Tim
Published by Financial Times Management, Australia (2000)
ISBN 10: 0273642030 ISBN 13: 9780273642039
New Hardcover Quantity Available: 1
Seller:
Snow Crane Media
(Maplewood, NJ, U.S.A.)
Rating
[?]

Book Description Financial Times Management, Australia, 2000. Hard Cover. Condition: New. Dust Jacket Condition: New. !New, no remainder marks, no shelf wear, no surprises. Same day Shping.!. Seller Inventory # Jx991

More Information About This Seller | Contact this Seller

Buy New
15.57
Convert Currency

Add to Basket

Shipping: 3.13
Within U.S.A.
Destination, Rates & Speeds

3.

Tim Ambler, Chris Styles
Published by Financial Times/Prentice Hall (2000)
ISBN 10: 0273642030 ISBN 13: 9780273642039
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Financial Times/Prentice Hall, 2000. Hardcover. Condition: New. Seller Inventory # DADAX0273642030

More Information About This Seller | Contact this Seller

Buy New
27.94
Convert Currency

Add to Basket

Shipping: 3.59
Within U.S.A.
Destination, Rates & Speeds

4.

Tim Ambler; Chris Styles
Published by Financial Times Prentice Hall (1999)
ISBN 10: 0273642030 ISBN 13: 9780273642039
New Hardcover Quantity Available: 1
Print on Demand
Seller:
Rating
[?]

Book Description Financial Times Prentice Hall, 1999. Condition: New. This item is printed on demand for shipment within 3 working days. Seller Inventory # GM9780273642039

More Information About This Seller | Contact this Seller

Buy New
41.92
Convert Currency

Add to Basket

Shipping: 2.63
From Germany to U.S.A.
Destination, Rates & Speeds