Innovation Management and New Product Development - Softcover

Trott, Dr Paul

Softcover

ISBN 10: 027363111X ISBN 13: 9780273631118

Publisher: Financial Times/ Prentice Hall, 1998

Synopsis

The management of innovation and product development is becoming critical as new products become a source of competitive advantage for many firms. In many industries it is the firms whose employees develop exciting products, that customers will want to buy, who will be successful.
This text offers final year undergraduate and post-graduate students a contemporary view of innovation management that focuses on the links and overlaps between groups and disciplines. It takes a necessarily broad perspective, bringing together the three areas of business - organisation strategy, marketing and
R&D. Moreover, it offers a framework through which students can view the management process of innovation.

About this title

From the Back Cover

Innovation Management and New Product Development, 5th edition

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Innovation Management & New Product Development 5e offers an accessible and authoritative multi-functional perspective on innovation management and new product development. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.

New to this edition

• Thoroughly revised and updated chapters including new coverage of entrepreneurship, process innovation and counterfeit and imitation goods
• New case studies on CSI and genetic fingerprinting, and Sony Blu-Ray as well as updated case studies including Apple, eBay and Gore-Tex®
• New 'Innovation In Action' feature in every chapter – practical examples of innovation in action that help you to link theory with practice

Online resources available at www.pearsoned.co.uk/trott include PowerPoint slides and an Instructor’s Manual for lecturers as well as an online glossary, multiple choice questions for every chapter and annotated weblinks for students. 

This book is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, operations management, business studies and engineering.

About the Author

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.

 

 

About the Author

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 1998
• Language: English
• ISBN 10: 027363111X
• ISBN 13: 9780273631118
• Binding: Paperback
• Edition number: 1
• Number of pages: 320