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This new textbook provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making best use of information technology where appropriate.
Using real-life case studies and student activities, it gives an insight into the realities of undertaking business research whilst guiding them through the process, which the students could use for their dissertation or any major project.
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Research Methods for Business Students (3rd edition)
Mark NK Saunders, Oxford Brookes University Business School
Philip Lewis, Gloucestershire Business School, University of Gloucestershire
Adrian Thornhill, Gloucestershire Business School, University of Gloucestershire
This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research.
Research Methods for Business Students is suitable for final year undergraduate and masters students.About the Author:
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
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Book Description Condition: New. New. Seller Inventory # Q-0273620177