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Research Methods for Business Students

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9780273620174: Research Methods for Business Students
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This new textbook provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making best use of information technology where appropriate.
Using real-life case studies and student activities, it gives an insight into the realities of undertaking business research whilst guiding them through the process, which the students could use for their dissertation or any major project.

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From the Back Cover:

Research Methods for Business Students (3rd edition)

Mark NK Saunders, Oxford Brookes University Business School

Philip Lewis, Gloucestershire Business School, University of Gloucestershire

Adrian Thornhill, Gloucestershire Business School, University of Gloucestershire

This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research.

New features:

    • Discussion of a range of web based approaches for collecting data
    • Internet addresses for selected on-line Government datasets from throughout the world
    • Advice on undertaking research in international settings
    • Section on presenting research findings orally
    • New case studies with discussion questions
    • Additional international worked examples and diagrams
    • Enhanced Website with separate student and lecturer sections
    • Extensive glossary with over 300 definitions of key terms

    Classic features:

    • The best selling Business and Management research methods text book
    • Application of appropriate information technology as an integral part of the text
    • Wide variety of worked examples from across business and management
    • Self check questions with answers for each chapter
    • Help with progressing the student’s research project

    Research Methods for Business Students is suitable for final year undergraduate and masters students.

    About the Author:

    Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.

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    Saunders, Mark; Thornhill, Adrian; Lewis, Philip
    Published by Pearson Higher Education (1996)
    ISBN 10: 0273620177 ISBN 13: 9780273620174
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