Quantitative Approaches In Business Studies - Softcover

Morris, Dr Clare

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5 ratings by Goodreads

9780273616979: Quantitative Approaches In Business Studies

Softcover

ISBN 10: 0273616978 ISBN 13: 9780273616979

Publisher: Financial Times/ Prentice Hall, 1996

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The new edition of this best-selling quantitative methods textbook maintains the accessible and user-friendly style used in earlier editions. This text remains a first-rate introduction to the effective use of mathematical and statistical techniques in business operations. It works from first principles and builds towards a complete understanding of quantitative methods as required on first level undergraduate, graduate and professional courses.
The new edition includes a new chapter on quality control and more worked examples in each chapter.
References are made to Excel and Lotus 1-2-3 and business-scenario questions have been added to the end of each chapter.

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Review:

`This is a great book. It provides a clear, highly-readable insight into, and understanding of, the power of quantitatiave methods in the business world. The book is friendly, clear, up-to-date and thought-provoking'. John Ashton, University of Central England

From the Back Cover:

`This is an excellent textbook. It is both accessible to students from a wide range of backgrounds and comprehensive in its coverage of the most widely applied quantitative methods'

Dr Paul Goodwin, University of the West of England

`[Readers] should have no hesitation in buying this book, it provides the essential introductory material for students setting out on their first quantitative methods course. This is an excellent book'.
Dr Gordon Bancroft, Staffordshire University

`Clare Morris has produced an excellent textbook...Students using this book will be given clear, accurate information that will guide them through the subject'.

Peter Wolstencroft, Tresham Institute of Further & Higher Education

`This is a great book. It provides a clear, highly-readable insight into, and understanding of, the power of quantitatiave methods in the business world. The book is friendly, clear, up-to-date and thought-provoking'.

John Ashton, University of Central England
`Quantitative Approaches in Business Studies' is a widely used, first-rate introduction to the effective use of mathematical and statistcal techniques in business. The book adopts a problem solving approach to show the relevance of quantitative techniques in the business and management environment. Requiring only minimal prior mathematical knowledge, the text maintains the accessible and user-friendly style of earlier editions. A first chapter on basic numeracy skills allows the reader to brush-up on their knowledge, while worked examples in the text and accompanying on-line Excel workbook allow students to test their understanding.

The book can be used on a variety of courses and for students with varying degrees of prior knowledge, building towards a thorough understanding of quantitative methods as required on first level undergraduate, graduate and professional courses. With a teaching pack that includes a lecturer's manual, interactive website with: companion Excel workbook, Multiple Choice Questions, datasets and cases, `Quantitative Approaches in Business Studies' provides the lecturer and student with a flexible and exciting learning resource.

New to this edition:

* Separate chapter on multiple regression
* New chapter on how quantitative methods can be applied to a student's research project
* New website support includes: companion Excel workbook, further data sets and practical activities, multiple choice questions, cases, Instructor's Manual

Key Features:

* Carefully designed to guide students from a basic to thorough understanding of quantitative methods
* References to Excel throughout the text and on-line Excel workbook
* Comprehensive supplements package shows how to use Excel to apply quantitiative techniques in practice.

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