Items related to Marketing: Principles and Practice
Synopsis
This great value Online Course Pack combines the expertise of Adcock: Marketing: Principles and Practice (ISBN: 027364677X) with access to Pearson Education's Introduction to Marketing Online Course (ISBN: 0273681753).
"synopsis" may belong to another edition of this title.
From the Back Cover
This new edition of this enormously successful text has been extensively updated and revised and is now even more student friendly and up-to-date. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasising the practical aspects of the subject as well as the concepts.
New to this edition of Marketing: Principles and Practice:
· 75% of case material replaced
· Information technology issues integrated throughout
· New chapter on electronic and internet marketing
· More coverage of organisational marketing
· Easier to follow structure
· Web references
· Full supplements package
The straightforward approach and balanced treatment of topics makes the book ideal for those who need to gain a thorough understanding of the fundamentals of marketing.
Dennis Adcock is a Principal Lecturer in Marketing Business Policy at Coventry Business School, Coventry University. He lectures both at undergraduate and postgraduate levels.
Al Halborg is a Principal Lecturer in Marketing and Director of the MBA programme at Coventry Business School, Coventry University. He is also involved in research, consultancy and short course development.
Caroline Ross is a Senior Teaching Fellow in Strategic Marketing at the Warwick Manufacturing Group, University of Warwick. Caroline has designed and delivered many training programmes overseas both in strategic marketing and small business management.
Synopsis
This text provides a guide to the whole of the marketing process and is designed for use on introductory and modular marketing courses. It contains additional material on direct marketing, advertising and public relations and includes questions, exercises and mini-cases throughout.
"About this title" may belong to another edition of this title.
- PublisherPearson Education Limited
- Publication date1995
- ISBN 10 0273607340
- ISBN 13 9780273607342
- BindingPaperback
- Edition number2
- Number of pages431
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Marketing: Principles and Practice
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Marketing: Principles and Practice
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FT Prentice Hall 01/04/1995, 1995
ISBN 10: 0273607340
ISBN 13: 9780273607342
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Marketing: Principles and Practice
Published by
FT Prentice Hall 01/04/1995, 1995
ISBN 10: 0273607340
ISBN 13: 9780273607342
Used
Softcover
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Marketing: Principles and Practice
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Seller Inventory # 8544387
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Marketing: Principles and Practice
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Seller Inventory # 9187116
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