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Synopsis
This provides marketers with a necessary clear view of the operations and capabilities of the main business areas and provides non-marketers with an up to date perspective of marketing. It also shows the importance of improved inter-functional communications and understanding in achieving organization success. Each chapter is illustrated with mini cases and two major case studies and it is suited to marketing and general management courses. This text seeks to explore and clarify the relationship between marketing and the other functional areas of business. It enables both marketing specialists and non-marketers to better understand the nature of marketing and its interdependencies with corporate strategy, finance, manufacturing, research and development, design information technology and human resource management. Each section is written by a specialist in that particular functional area. It is aimed at BABS 2/3/4 year; short courses; MBA; HNC/D; CIM; CMS/DMS.
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Marketing Interfaces: Exploring the Marketing and Business Relationship
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Seller Inventory # CHL9972766
Quantity: 1 available
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Marketing Interfaces: Exploring the Marketing and Business Relationship
Published by
Pearson Education Limited, 1994
ISBN 10: 0273602861
ISBN 13: 9780273602866
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings With owner's name inside cover. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780273602866. Seller Inventory # 9751979
Quantity: 1 available