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Consumer Behavior and Marketing Strategy - Hardcover

 
9780256261905: Consumer Behavior and Marketing Strategy

Synopsis

This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact.

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From the Publisher

Introductory scenarios, examples and marketing strategy-in-action cases chosen for an European audience
Glossary, key terms concepts and annotated additional reading which covers European and American sources
Balanced treatment of major scientific approaches to the analysis of consumer behaviour
Includes cognitive, behavioural and environmental approaches
Full colour reproductions of advertisements

About the Author

J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.

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Peter, J. Paul J. Paul Peter, Jerry C. Olson,
Published by Irwin Professional Publishing -, 1998
ISBN 10: 0256261903 ISBN 13: 9780256261905
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hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780256261905

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Peter, J. Paul J. Paul Peter, Jerry C. Olson,
Published by Irwin Professional Publishing, 1998
ISBN 10: 0256261903 ISBN 13: 9780256261905
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hardcover. Condition: Very Good. Consumer Behavior and Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780256261905

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J. Paul Peter; Jerry Olson
Published by McGraw-Hill/Irwin, 1998
ISBN 10: 0256261903 ISBN 13: 9780256261905
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.85. Seller Inventory # G0256261903I3N00

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Peter, J. Paul
Published by McGraw-Hill/Irwin, 1998
ISBN 10: 0256261903 ISBN 13: 9780256261905
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Condition: Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00078571788

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J. Paul Peter et Jerry C. Olson
Published by Irwin Professional Publishing, 1999
ISBN 10: 0256261903 ISBN 13: 9780256261905
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Hardcover. Condition: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Petite(s) trace(s) de pliure sur la couverture. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Slightly creased cover. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-979-772

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