Items related to Consumer Behavior And Marketing Strategy (European)
Synopsis
Consumer Behavior and Marketing Strategy: European Edition Drawing on the consumer research, this edition applies it to the marketing problems of European companies. It provides cognitive, behavioural and environmental approaches to the analysis of consumer behaviour. Full description
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From the Publisher
Introductory scenarios, examples and marketing strategy-in-action cases chosen for an European audience
Glossary, key terms concepts and annotated additional reading which covers European and American sources
Balanced treatment of major scientific approaches to the analysis of consumer behaviour
Includes cognitive, behavioural and environmental approaches
Full colour reproductions of advertisements
About the Author
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.
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- PublisherMcGraw-Hill Education / Europe, Middle East & Africa
- Publication date1999
- ISBN 10 025622529X
- ISBN 13 9780256225297
- BindingPaperback
- LanguageEnglish
- Number of pages526
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Consumer Behavior And Marketing Strategy (European)
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Consumer Behavior And Marketing Strategy (European)
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Consumer Behavior And Marketing Strategy (European): European Edition
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McGraw-Hill Education / Europe, Middle East & Africa 16/04/1999, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
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Consumer Behavior And Marketing Strategy (European): European Edition
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McGraw-Hill Higher Education, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
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Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Seller Inventory # CHL9976911
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Consumer Behavior And Marketing Strategy (European): European Edition
Published by
McGraw-Hill Education / Europe, Middle East & Africa 16/04/1999, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Used
Softcover
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Consumer Behaviour and Marketing Strategy
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Consumer Behaviour and Marketing Strategy
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Condition: Very Good. European ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP62365550
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Consumer Behavior And Marketing Strategy (European)
Published by
McGraw-Hill Education / Europe, Middle East & Africa, 1999
ISBN 10: 025622529X
ISBN 13: 9780256225297
Used
Softcover
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Consumer Behaviour and Marketing Strategy
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Condition: Muy bueno. : Este libro combina el rigor académico con un enfoque orientado a la aplicación, basándose en las últimas investigaciones sobre el consumidor y aplicándolas a los problemas de marketing de las empresas europeas. Ofrece un tratamiento equilibrado de los enfoques cognitivos, conductuales y ambientales para el análisis del comportamiento del consumidor. Todos los conceptos se contemplan desde una perspectiva de gestión de marketing. Incluye un glosario, términos y conceptos clave, y lecturas adicionales anotadas que abarcan fuentes europeas y estadounidenses. Es una edición europea del exitoso texto estadounidense. EAN: 9780256225297 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behaviour and Marketing Strategy Autor: J. Paul Peter| Jerry C. Olson| Klaus G. Grunert Editorial: Pearson Idioma: en Páginas: 526 Formato: tapa blanda. Seller Inventory # Happ-2024-06-03-c9ac57cc
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