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Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.
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- PublisherMcGraw-Hill Inc.,US
- Publication date1994
- ISBN 10 0256173672
- ISBN 13 9780256173673
- BindingHardcover
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Marketing: Creating Value for Customers
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Irwin Professional Pub
ISBN 10: 0256173672
ISBN 13: 9780256173673
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Hardcover
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Book Description hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_357406641
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Marketing: Creating Value for Customers
Published by
McGraw-Hill Inc.,US
(1995)
ISBN 10: 0256173672
ISBN 13: 9780256173673
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1995. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-356-862
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