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Belch Introduction to Advanced Programming ISBN 13: 9780256136968

Introduction to Advanced Programming - Hardcover

 
9780256136968: Introduction to Advanced Programming
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This text examines how advertisers need to communicate with consumers through the myriad outlets - print, radio, cable, satellite TV, and Internet - into the 21st century. It covers use of the Internet, global examples, marketing principles and real-world marketing communications campaigns.

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Synopsis:
An introductory text focusing on advertising and promotion from an integrated marketing communications perspective. Covers promotion program situation analysis, the communications process, budgeting, various advertising media, and measuring the effectiveness of advertising, as well as regulatory, social, and economic issues. This third edition feat

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9780071152075: Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective

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ISBN 10:  ISBN 13:  9780071152075
Publisher: McGraw-Hill Education (ISE Editi..., 1997
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  • 9780256136975: Adv Prom Ise: An Integrated ... (The Irwin Series in Marketing)

    McGraw..., 1995
    Softcover

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