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Marketing: Creating Value for Customers - Hardcover

 
9780256125399: Marketing: Creating Value for Customers
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Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.

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9780256228779: Marketing Creating Value for Customers (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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ISBN 10:  ISBN 13:  9780256228779
Publisher: McGraw-Hill Education, 1997
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ISBN 10: 0256125392 ISBN 13: 9780256125399
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Churchill, Gilbert A., Peter, J. Paul
Published by Richard d Irwin (1995)
ISBN 10: 0256125392 ISBN 13: 9780256125399
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