Items related to Introduction to Information Systems in Business Management
Synopsis
This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
"synopsis" may belong to another edition of this title.
- PublisherIrwin Professional Publishing
- Publication date1991
- ISBN 10 0256098808
- ISBN 13 9780256098808
- BindingPaperback
- LanguageEnglish
- Edition number6
- Number of pages608
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