Describes ways of using the quantitative tools of the social sciences including surveys, analyses, and statistics to promote accuracy in journalism
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Precision Journalism is the mother ship from which most other books on computer-assisted journalism were launched. Philip Meyer not only encouraged journalists to learn social science methods three decades ago, but he also provided a clear, user-friendly book to get them started. Now in its fourth edition, Precision Journalism continues to be an important resource in the arsenal of tools available to journalism educators, students, and practitioners.--Kevin Kawamoto, University of Washington
Philip Meyer's vision of 'precision journalism' as a standard of excellence for our profession is sharper than ever in this thoroughly updated and expanded edition of his classic book.--Stephen K. Doig, Arizona State University
Precision Journalism is a must-read for journalists intending to do in-depth reporting in the 21st century--whether it involves polling, data analysis, or understanding complex reports. This updated edition clearly explains social science methods and how to effectively use them to increase the accuracy and credibility of news stories.--Brant Houston, University of Missouri, Columbia
Philip Meyer is the Knight Chair in Journalism at the University of North Carolina at Chapel Hill.
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