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Camera Arts "Perception and Imaging needs to be read and studied by every photographer and digital imager interested in seeing."
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"Clear, thought-provoking, applicable to all visual communications."
"An excellent and most useful text. It gives a comprehensive introduction to how the eye and human visual system respond to imagery in art and design." - Professor L Macdonald, London College of Communication
How does the eye really see? How can you control the affect an image will have on your audience? The second edition of Perception & Imaging brings visual artist dealing with perception strategies completely up-to-date: offering techniques for working with morphics and subliminals, memory & association as they relate to time, space, color, contour, illusion, ambiguity and personality factors. All those who work in the world of images--photographers, graphic designers, multimedia practitioners, cinematographers & videographers, animators and picture researchers--will find invaluable insights inside the pages of Zakia's guide to the principles of visual perception and imaging. EDITIONNUMBER: 15
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Book Description Focal Press, 2002. Condition: New. book. Seller Inventory # M024080466X