Perception and Imaging - Softcover

Zakia, Richard D.

Softcover

ISBN 10: 024080466X ISBN 13: 9780240804668

Publisher: Focal Press, 2002

Synopsis

Taking photographs has become easier over the years, but taking photographs that have impact and lasting power has not. Such images require heart, and some understanding of the factors that make an image noteworthy. Perception and Imaging, Second Edition will lead you into areas and concepts that will spark your intellectual curiosity and assist you in your image making. What is known about vision and the visual process is overwhelming; what is directly applicable to pictures is not. Perception and Imaging, Second Edition is the visual artist's gateway to the principles that drive visual perception.

Perception and Imaging, Second Edition invites you to explore the domain of the subconscious and collective unconscious, and the role subliminals, secondary images, and archetypes play; the role of memory and association, and why ambiguity and illusion are an important components;
why soft and hard contours (edges) are critical to sharpness, contrast, color, and depth perception; and how visual rhetoric has been used to give impact to photographs, advertisements, posters, promotional material, and motion pictures. Perception and Imaging, Second Edition is for anyone and everyone involved with visual images and has a desire to better understand them.

About this title

Review:

"Clear, thought-provoking, applicable to all visual communications."

"An excellent and most useful text. It gives a comprehensive introduction to how the eye and human visual system respond to imagery in art and design." - Professor L Macdonald, London College of Communication

From the Publisher:

How does the eye really see? How can you control the affect an image will have on your audience? The second edition of Perception & Imaging brings visual artist dealing with perception strategies completely up-to-date: offering techniques for working with morphics and subliminals, memory & association as they relate to time, space, color, contour, illusion, ambiguity and personality factors. All those who work in the world of images--photographers, graphic designers, multimedia practitioners, cinematographers & videographers, animators and picture researchers--will find invaluable insights inside the pages of Zakia's guide to the principles of visual perception and imaging. EDITIONNUMBER: 15

About this edition

• Publisher: Focal Press
• Publication date: 2002
• ISBN 10: 024080466X
• ISBN 13: 9780240804668
• Binding: Paperback
• Edition number: 2
• Number of pages: 336