Richard D. Zakia Perception and Imaging

ISBN 13: 9780240804668

Perception and Imaging

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9780240804668: Perception and Imaging
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Taking photographs has become easier over the years, but taking photographs that have impact and lasting power has not. Such images require heart, and some understanding of the factors that make an image noteworthy. Perception and Imaging, Second Edition will lead you into areas and concepts that will spark your intellectual curiosity and assist you in your image making. What is known about vision and the visual process is overwhelming; what is directly applicable to pictures is not. Perception and Imaging, Second Edition is the visual artist's gateway to the principles that drive visual perception.

Perception and Imaging, Second Edition invites you to explore the domain of the subconscious and collective unconscious, and the role subliminals, secondary images, and archetypes play; the role of memory and association, and why ambiguity and illusion are an important components;
why soft and hard contours (edges) are critical to sharpness, contrast, color, and depth perception; and how visual rhetoric has been used to give impact to photographs, advertisements, posters, promotional material, and motion pictures. Perception and Imaging, Second Edition is for anyone and everyone involved with visual images and has a desire to better understand them.

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Review:

"Clear, thought-provoking, applicable to all visual communications."

"An excellent and most useful text. It gives a comprehensive introduction to how the eye and human visual system respond to imagery in art and design." - Professor L Macdonald, London College of Communication

From the Publisher:

How does the eye really see? How can you control the affect an image will have on your audience? The second edition of Perception & Imaging brings visual artist dealing with perception strategies completely up-to-date: offering techniques for working with morphics and subliminals, memory & association as they relate to time, space, color, contour, illusion, ambiguity and personality factors. All those who work in the world of images--photographers, graphic designers, multimedia practitioners, cinematographers & videographers, animators and picture researchers--will find invaluable insights inside the pages of Zakia's guide to the principles of visual perception and imaging. EDITIONNUMBER: 15

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Other Popular Editions of the Same Title

9781138212169: Perception and Imaging: Photography as a Way of Seeing

Featured Edition

ISBN 10:  1138212164 ISBN 13:  9781138212169
Publisher: Focal Press, 2017
Hardcover

9780240802015: Perception and Imaging

Focal ..., 1997
Softcover

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