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Synopsis
By developing a comprehensive topic coverage emphasizing the importance of business presentations, DiSanza's Business and Professional Communication gives readers a grounded framework with real business examples and fundamental skill-building.
Centered on the notion that business communication can influence the interpretation of issues and events, this text provides readers with practical tips, contemporary applications, and a survey of the relevant theories.
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Business and Professional Communication: Plans, Processes, and Performance, 4/e
James R. DiSanza, IdahoState University
Nancy J. Legge, IdahoState University
Grounded in real business examples and fundamental skill-building, Business and Professional Communication places a strong emphasis on presentations in business settings to help you prepare for the realities of daily career life. This text’s comprehensive topic coverage provides clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, this text provides practical tips, contemporary applications, and a survey of the relevant theories.
FEATURES:
- Highlights some of the most recent crises affecting American businesses and government, including JetBlue, Hurricane Katrina, Major League Baseball’s steroid scandal, E-coli in California spinach, and consumer product dangers from China (pet food, lead paint in toys, defective tires).
- Incorporates a new section on methods of building customer trust during sales meetings and presentations.
- Includes new figures identifying the foursources of power in interpersonal relationships, as well as methods of overcoming informal network barriers for women and minorities.
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Business and Professional Communication : Plans, Processes, and Performance
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