A main text for courses focusing specifically on qualitative research methods or a supplementary text for standard research methods courses. Chapters on seven different data collection strategies. “Trying It Out” exercises. Detailed description of focus group interviewing.
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This text uses hands-on activities and real-life examples to show novice researchers how to design, collect, and analyze qualitative data, and then present their results to the scientific community. It also stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.
The Seventh Edition includes new and expanded discussions of many research strategies, including concept mapping, critical ethnography, action research, and visual ethnography.
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