E-commerce: Business. Technology. Society. - Hardcover

Laudon, Kenneth C.; Travis, Jeffrey

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9780201748154: E-commerce: Business. Technology. Society.

Hardcover

ISBN 10: 0201748150 ISBN 13: 9780201748154

Publisher: Pearson, 2001

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Electronic commerce: Business. Technology. Society. provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications.

A dynamic companion Web site, with original content provided by the authors, accompanies this book. This Web site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about e-commerce.

Some features of this unprecedented Web site are:
Editorials by the authors on e-commerce topics
Timely reviews of the research literature organized by discipline and topic
Interviews with e-commerce entrepreneurs and investors
E-mail notification to registered subscribers of weekly developments in e-commerce
Streaming video lectures for each chapter
Streaming video technology and business applications stories
Summaries of each chapter for test preparation
Testing and diagnostic tools for students
Interactive exercises and student Web-based projects

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About the Author:

Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology. He is a Professor of Information Systems at New York University�s Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He brings five years of E-commerce executive experience in technology platform, Web site design, marketing, infrastructure, business process design, and strategy to this book.

Carol Guercio Traver is General Consel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.

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