e-Business: Roadmap for Success (Addison-Wesley Information Technology Series) - Softcover

Kalakota, Ravi; Robinson, Marcia

Softcover

ISBN 10: 0201604809 ISBN 13: 9780201604801

Publisher: Addison Wesley, 1999

Synopsis

Focuses on the business architecture that managers must build to achieve e-Business success.

About this title

About the Author

Marcia Robinson is the cofounder and president of e-Business Strategies. She has extensive experience in the service delivery and customer side of e-business for the financial services industry.

Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.

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From the Back Cover

This book is a must-read for any company who has not completely reinvented itself since the Internet exploded onto the business world a few years ago.
--Alan Taetle, Former Executive Vice President of MindSpring and General Partner of the Venture Capital Firm, Noro-Moseley PartnersThis is the first book on e-business to combine a clarity of vision that will help you to appreciate the true significance of e-business, with a rigorous roadmap for reinventing your business design. If you want to avoid being blindsided by your competition, you must make this book required reading in your organization.
--Mohanbir Sawhney, Tribune Professor of Electronic Commerce and Technology, Kellogg Graduate School of Management, Northwestern University

As e-commerce solutions, enterprise applications, and business models converge in new ways, a tidal wave of change is transforming industries, redefining competitive strategies, and annihilating traditional thinking. To survive and thrive in the e-commerce world, all companies--from established industry leaders to feisty upstarts--are remaking themselves into lean, mean e-business machines that serve, delight, and retain customers better than ever before.

How do they do it? Not with new products or innovative technology, but with superior e-business designs. Startups like Amazon.com and some nimble incumbents, such as Cisco, have each created an e-business design by which they serve customers, differentiate their supply chains, integrate their selling chains, procure products, and nurture relationships.

e-Business: Roadmap for Success illustrates how managers are rewiring the enterprise to confront the e-commerce onslaught--uprooting traditional business applications as we know them. The authors create an innovative application framework for structural migration from a legacy model to an e-business model. Drawing on their experience with and research of leading businesses, Kalakota and Robinson identify the fundamental design principles for building the e-business blueprint.

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Edition details

• Publisher: Addison Wesley
• Publication date: 1999
• Language: English
• ISBN 10: 0201604809
• ISBN 13: 9780201604801
• Binding: Paperback
• Edition number: 1
• Number of pages: 400