The revised edition of this book now contains discusson of time-based competition versus cost-based competition, new coverage of total quality management, value-based strategies, concurrent design and manufacturing. It also looks at the application of expert systems as a strategic support tool. The text places the emphasis on the experiential approach in conducting case analysis for strategic management course. It uses worksheets to engage students in the study of course. The text includes all new cases and expanded coverage on topics such as organizational restructuring, competitor analysis, cost de-averaging and the use of information technology to gain a competitive advantage, global strategy, strategic alliances and generic competitive strategies. There is also emphasis on management aspects of strategy, on industry analysis, environmental analysis, on leadership and on the change process.
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Seller: Hamelyn, Madrid, M, Spain
Condition: Bueno. : Este libro de Alan J. Rowe, publicado por Addison Wesley Publishing Company, es una guía metodológica sobre la gestión estratégica. La tercera edición, publicada en 1989, cuenta con 953 páginas y está escrita en inglés. El libro aborda temas como la competencia basada en el tiempo frente a la competencia basada en costos, la gestión de la calidad total y las estrategias basadas en el valor. Además, examina la aplicación de sistemas expertos como herramienta de apoyo estratégico. EAN: 9780201157369 Tipo: Libros Categoría: Negocios y Economía Título: Strategic Management: A Methodological Approach Autor: Alan J. Rowe| Richard O. Mason| Karl E. Dickel| Neil H. Snyder Editorial: Addison Wesley Longman Publishing Co Idioma: en Páginas: 953 Formato: tapa blanda. Seller Inventory # Happ-2023-12-01-776056b6
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