Fundamentals of Behavioural Research - Softcover

Badia, Pietro; Runyon, Richard P.

Softcover

ISBN 10: 0201063786 ISBN 13: 9780201063783

Publisher: Longman Higher Education, 1982

Synopsis

Learning to conduct your own research projects and become a critical consumer of everyday research-related information with FUNDAMENTALS OF BEHAVIORAL RESEARCH. This easy-to-follow and practical textbook provides numerous examples from the real world (as well as from many different areas of psychology), actual media reports with critical thinking questions, and case studies that provide insight into how a researcher "thinks through" issues of research design. The wide range of applications gets you involved and helps you understand how the research tools used in psychological research help satisfy our curiosity about why people think, act, and feel the way they do.

About this title

Review

"The section on oral and poster presentations is especially useful, particularly with the increasing number of poster presentations at conferences. This section also emphasizes the importance of having students learn to disseminate findings to audiences beyond just the academic community. This is an especially important skill for students intending to pursue careers in I/O psychology where they will have to explain findings in a manner that is accessible to managers, consumers, etc."

Edition details

• Publisher: Longman Higher Education
• Publication date: 1982
• ISBN 10: 0201063786
• ISBN 13: 9780201063783
• Binding: Paperback
• Language: English
• Number of pages: 384