Marketing Research: Tools and Techniques: Tools & Techniques - Softcover

Bradley, Nigel

 
9780199655090: Marketing Research: Tools and Techniques: Tools & Techniques

Synopsis

Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research.

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About the Author

Sadly, Nigel Bradley passed away as this edition was going to press.
Nigel was dedicated to his work in an extraordinary way. Author of Marketing Research and Senior Lecturer in Marketing at Westminster Business School, he cared passionately about the teaching and learning process, always wanting to deliver the best possible resources for lecturers and students. He worked closely and collaboratively with OUP, with outstanding efficiency and seeking to innovate wherever possible. He was a pleasure to work with and will be sadly missed.


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