The Unbounded Mind: Breaking the Chains of Traditional Business Thinking - Hardcover

Mitroff, Ian I.

Hardcover

ISBN 10: 0195077830 ISBN 13: 9780195077834

Publisher: Oxford University Press Inc, 1993

Synopsis

Global markets, the service economy, Japanese competition, increased consumer sophistication - the world of business is as fast-moving as ever, but as this controversial study claims, many traditional strategies have either simply failed to keep pace or lost their sense of direction. The only way forward is change. Weaving together insights gleaned from philosophy, psychology, economics and management science, and analyzing such examples as the decline of the US auto industry, the Bhopal disaster and the scare at Three Mile Island, the authors reveal that simplification is a thing of the past, and that varying perspectives, multiple realities, and openness to multiple solutions are the key to modern business thinking and decision-making.

About this title

Review

Most of us barely have time to think. Mitroff and Linstone actually think about thinking, and provoke us to do the same. (Robert B. Reich, Harvard University)

About the Author

About the Authors: Ian I. Mitroff is Harold Quinton Distinguished Professor of Business Policy and Director, USC Center for Crisis Management, Graduate School of Business, at the University of Southern California. Harold A. Linstone is University Professor Emeritus of Systems Science at Portland State University, and editor-in-chief of the journal Technological Forecasting and Social Change.

Edition details

• Publisher: Oxford University Press Inc
• Publication date: 1993
• ISBN 10: 0195077830
• ISBN 13: 9780195077834
• Binding: Hardcover
• Language: English
• Number of pages: 224