Marketing Research: 3rd Asia-Pacific edition

 
9780170236027: Marketing Research: 3rd Asia-Pacific edition

Marketing Research: 3rd Asia-Pacific edition Paperback - September 6, 2013 by Steve D'Alessandro (Author), Hume Winzar (Author), Ben Lowe (Author)

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William Zikmund, Steve D'Alessandro, Ben Lowe, Hume Winzar, Barry Babin
Published by Cengage Learning
ISBN 10: 0170236021 ISBN 13: 9780170236027
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Book Description Cengage Learning. Soft cover. Book Condition: New. 3rd Edition. New. Mint condition. 3 Ed. Select Expedited to get your book in 3 to 5 business days including AUSTRALIA, NEW ZEALAND. All packages can be tracked. Excellent service. Thank you for looking. Additional Material - Online Access Code. Bookseller Inventory # 001280

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Steve D Alessandro, Hume Winzar, Ben Lowe
Published by Cengage Learning Australia, Australia (2013)
ISBN 10: 0170236021 ISBN 13: 9780170236027
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Book Description Cengage Learning Australia, Australia, 2013. Mixed media product. Book Condition: New. 3rd edition. Language: English . Brand New Book. Marketing Research 3rd Asia Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its learning by doing approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies.This text is indispensible for students studying marketing research in any business or marketing course. Bookseller Inventory # AAQ9780170236027

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Steve D Alessandro, Hume Winzar, Ben Lowe
Published by Cengage Learning Australia, Australia (2013)
ISBN 10: 0170236021 ISBN 13: 9780170236027
New Quantity Available: 1
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Book Description Cengage Learning Australia, Australia, 2013. Mixed media product. Book Condition: New. 3rd edition. Language: English . Brand New Book. Marketing Research 3rd Asia Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its learning by doing approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies.This text is indispensible for students studying marketing research in any business or marketing course. Bookseller Inventory # AAQ9780170236027

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D'alessandro, Steve Winzar, Hume Lowe, Ben
Published by Cengage Learning Australia (2013)
ISBN 10: 0170236021 ISBN 13: 9780170236027
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Book Description Cengage Learning Australia, 2013. Mixed Media Product. Book Condition: Brand New. 3rd ed edition. In Stock. Bookseller Inventory # __0170236021

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