Marketing Research: Asia Pacific Edition with Student Resource Access 12 Months

 
9780170183345: Marketing Research: Asia Pacific Edition with Student Resource Access 12 Months

Marketing Research 2nd Asia–Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.
Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text.

Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its ‘learning by doing’ approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies.

This text is indispensible for students studying marketing research in any business or marketing course.

"synopsis" may belong to another edition of this title.

About the Author:

Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science’s Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin’s research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.

Dr. Ben Lowe is a Reader in Marketing at Kent Business School, University of Kent, UK. He has been a marketing academic in the UK and Australia for over 10 years and has taught across the marketing curriculum at undergraduate and postgraduate level. Ben has also published extensively in the field of consumer behaviour, and has made contributions to our understanding of pricing, innovation adoption, social marketing, marketing communications and interactive marketing. Qualifications: PhD (Griffith), BBus (Monash), BCom (Sydney), PGCHE (Kent)

Hume Winzar is an Associate Professor in Business at Macquarie University, Sydney. He is regarded as one of Australia’s authorities on conjoint analysis and research design. Over the last 30 years he has taught the full range of marketing courses in universities across Australia, SE-Asia, Eastern Europe, Canada and the USA. Hume currently teaches in marketing research and marketing metrics at undergraduate and postgraduate levels. He has also published in marketing theory, consumer behaviour and research methodology and he has contributed to publications in psychology, management, accounting and banking. Qualifications: B.Business (QUT), MBA (UQ), M.Commerce.(Bond), PhD (Sydney), GCHE (Griffith)

William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators? Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.

Dr. Steve d’Alessandro is a Professor in marketing at CSU. He currently teaches in the areas of Market Research, Consumer Behaviour and Digital Marketing. Steve has published 92 refereed papers in leading international journals, books, and conferences as well as co-authoring numerous textbooks. Qualifications: PhD (UWA), M.Comm (Curtin), B.Comm, Hons. (UWA), Cert. Tertiary Teaching (Murdoch).

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

ZIKMUND WILLIAM G. ET.AL
ISBN 10: 0170183343 ISBN 13: 9780170183345
New Softcover Quantity Available: 5
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-41983

More Information About This Seller | Ask Bookseller a Question

Buy New
19.93
Convert Currency

Add to Basket

Shipping: FREE
From U.S.A. to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

2.

Zikmund, William; Ward, Steve; Winzar, Hume; Lowe, Ben; Babin, Barry J.
Published by Thomson learning Australia (2010)
ISBN 10: 0170183343 ISBN 13: 9780170183345
New Soft cover Quantity Available: 2
International Edition
Seller
MyValueBook
(Selangor, SEL, Malaysia)
Rating
[?]

Book Description Thomson learning Australia, 2010. Soft cover. Book Condition: New. International Edition. This auction is for International Edition Paperback textbook. It has different Isbn # & cover image to the US edition. Occasionally, International Edition has minor difference on exercises & problem solve section. Our books might be shipped from multiple locations such as Malaysia, Thailand, or Singapore. Before making your purchase, please read carefully to make sure this is the correct book you need. If you have any question, please use the "Ask bookseller a question" link to contact us and our customer service team will revert back in 48 hrs. Thank you very much. Bookseller Inventory # ABE-9717387640

More Information About This Seller | Ask Bookseller a Question

Buy New
36.19
Convert Currency

Add to Basket

Shipping: 15.46
From Malaysia to United Kingdom
Destination, Rates & Speeds
International Edition
International Edition

3.

Zikmund, William G.; Ward, Steve; Winzar, Hume; Lowe, Ben; D'Alessandro, Steven; Babin, Barry J.
Published by Cengage Learning Australia (2010)
ISBN 10: 0170183343 ISBN 13: 9780170183345
New Softcover Quantity Available: 3
International Edition
Seller
Wal-Store
(Frisco, TX, U.S.A.)
Rating
[?]

Book Description Cengage Learning Australia, 2010. Softcover. Book Condition: New. (ACCESS CODE INCLUDED)***International Edition***Soft cover/Paperback*** Textbook printed in English. ***Brand New***. Most international edition has different ISBN and Cover design. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use. All textbook arrives within 5-7business days. Please provides valid phone number with your order with easy delivery. Bookseller Inventory # CC9780170183345

More Information About This Seller | Ask Bookseller a Question

Buy New
60.32
Convert Currency

Add to Basket

Shipping: 27.33
From U.S.A. to United Kingdom
Destination, Rates & Speeds

4.

Zikmund, William; Ward, Steve; Winzar, Hume; Lowe, Ben; Babin, Barry J.
Published by Cengage Learning Australia (2010)
ISBN 10: 0170183343 ISBN 13: 9780170183345
New Soft cover Quantity Available: 1
Seller
William Horton
(Phoenix, AZ, U.S.A.)
Rating
[?]

Book Description Cengage Learning Australia, 2010. Soft cover. Book Condition: New. Brand new book - factory sealed--. Bookseller Inventory # ABE-7547003212

More Information About This Seller | Ask Bookseller a Question

Buy New
172.53
Convert Currency

Add to Basket

Shipping: 28.50
From U.S.A. to United Kingdom
Destination, Rates & Speeds