Strategic Marketing Analysis

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9780170121927: Strategic Marketing Analysis

Specifically written for TAFE students who are studying a second- level competency in marketing strategy. It covers all of the requirements of a number of strategic marketing competencies, including 9778A, NMRK601, MKG601, BSBMKG601A, and BSBMKG602A.

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Healy, Genevieve
ISBN 10: 0170121925 ISBN 13: 9780170121927
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