Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

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9780151012794: Split-Second Persuasion: The Ancient Art and New Science of Changing Minds

'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building?'

*This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. This is the kind of high-wire psychological espionage which, in the right hands, can dismantle any conflict- but which in the wrong hands can kill. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over.

*From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.

*Fascinating, provocative, and ultimately inspiring, Flipnosis reveals, for the first time, the psychological DNA of instant influence - and how each of us can learn to be that little bit more persuasive.

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Review:

" 'hugely entertaining and extremely thought-provoking'" ( RICHARD WISEMAN, author of Quirkology)

" 'So mind-alteringly brilliant that I'm amazed it hasn't been made illegal'" ( HOWARD MARKS)

" 'Brilliant... Kevin Dutton is simply a genius. I now tell his stories as it they were my own'" ( ANDY MCNAB)

"'Once you start reading this absorbing book, you see attempted flipnosis everywhere - and there's no better example than the word 'flipnosis' itself. Having promised you the secrets of this great phenomenon, Dutton keeps you waiting for them until well into the second half of the book, by which time you are well and truly hooked. He is no mean flipnotist, which I'm sure he'll take as the greatest possible compliment'" ( Daily Mail)

"[a] wide-ranging and entertaining tour of the science of persuasion and influence...illuminating... a light and revelatory book - exposing, along with many other wonders, just how many scientists are currently at work in the shadowy territories of human personality, psychological improvement and, essentially, mind control" ( Sunday Times)

Book Description:

A fascinating exploration of the techniques of instant persuasion, revealing what con-men, psychopaths, advertisers and many more can teach us about it.

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