CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

 
9780143118022: CAD Monkeys, Dinosaur Babies, and T-Shaped People: Inside the World of Design Thinking and How It Can Spark Creativity and Innovation

Can great design transform people's lives?

And can we all learn from the way great designers think?

For a new generation of designers, such as Bruce Mau and Yves Behar, the answer to both questions is an unequivocal 'Yes'. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In Glimmer, award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with simple thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments', when a life-changing ideas crystallise in the mind, and coming up with breathtakingly innovative solutions.

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Review:

"One of the best Innovation and Design books of the year" ( BusinessWeek)

"Berger's book has a relevance not only for people with an interest in design, but for anybody interested in rigorous, analytical thinking and problem-solving" ( Irish Times)

"A different way of thinking about design-as a means of creative problem-solving" ( Huffington Post)

"The premise of this book is that design is applicable to just about any challenge-and its principles are accessible to anyone" (CNN)

"Thoughtful, sparky and profound" ( Evening Standard)

Book Description:

A completely new take on the powers of design

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Book Description Penguin Books, United States, 2010. Paperback. Book Condition: New. 212 x 138 mm. Language: English . Brand New Book. An illuminating journey through today s fascinating world of design. What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them. Bookseller Inventory # BZV9780143118022

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