Gut Feelings: The Intelligence of the Unconscious

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9780143113768: Gut Feelings: The Intelligence of the Unconscious

In Gut Feelings: Short Cuts to Better Decision Making psychologist and behavioural expert Gerd Gigerenzer reveals the secrets of fast and effective decision-making.

A sportsman can catch a ball without calculating its speed or distance. A group of amateurs beat the experts at playing the stock market. A man falls for the right woman even though she's 'wrong' on paper. All these people succeeded by trusting their instincts - but how does it work?

As Gerd Gigerenzer explains, in an uncertain world, sometimes we have to ignore too much information and rely on our brain's 'short cut', or heuristic. By explaining how intuition works and analyzing the techniques that people use to make good decisions - whether it's in personnel selection or heart surgery - Gigerenzer will show you the hidden intelligence of the unconscious mind.

'Fascinating and provocative ... Gut Feelings may well be the recipe for a simpler, less stressful life'
  Sunday Times

'Gigerenzer's writing is catchily optimistic and slyly funny ... Devilish'
  Steven Poole, Guardian

'The science behind the phenomenon cited in the bestseller Blink ... useful and clearly written'
  Business Week

'Gigerenzer is brilliant'
  Stephen Pinker

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality: The Adaptive Toolbox as well as a popular science book, Reckoning with Risk.

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Review:

Fascinating and provocative . Gut Feelings may well be the recipe for a simpler, less stressful life ( Sunday Times)

Gigerenzer's writing is catchily optimistic and slyly funny . devillish (Steven Poole Guardian)

About the Author:

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition at the Max Planck Institute for Human Development in Berlin and former Professor of Psychology at the University of Chicago. He has published two academic books on heuristics, Simple Heuristics That Make Us Smart and Bounded Rationality: The Adaptive Toolbox and Reckoning with Risk.

"About this title" may belong to another edition of this title.

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Book Description Penguin Books, 2008. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Before his research, this was a topic dismissed as crazed superstition. Gigerenzer is able to show how aspects of intuition work and how ordinary people successfully use it in modern life. The New York Times Goes beyond Gladwells Blink to reveal the evolutionary basis of intuition. Seed Logic be damned! Gigerenzer delivers a convincing argument for going with your gut. Mens Health. Bookseller Inventory # ABE_book_new_0143113763

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Book Description Penguin Books, United States, 2008. Paperback. Book Condition: New. Reprint. 193 x 122 mm. Language: English . Brand New Book. Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell s Blink Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?a suite of gut feelings that have evolved over the millennia specifically for making decisions. ?Gladwell drew heavily on Gigerenzer s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma? ( BusinessWeek ). Bookseller Inventory # AAS9780143113768

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Book Description Penguin Books, United States, 2008. Paperback. Book Condition: New. Reprint. 193 x 122 mm. Language: English . Brand New Book. Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell s Blink Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition?a suite of gut feelings that have evolved over the millennia specifically for making decisions. ?Gladwell drew heavily on Gigerenzer s research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma? ( BusinessWeek ). Bookseller Inventory # AAS9780143113768

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