We are like that only; Under........

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Rama Bijapurkar
Published by Penguin Books India (2009)
ISBN 10: 0143065971 ISBN 13: 9780143065975
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Book Description Penguin Books India, 2009. Softcover. Book Condition: New. 15 x 23 cm. Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian market?the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company?s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ?like that only?, why it will not change in a hurry, and what it takes to develop a winning ?made for India? business strategy. ?Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.??From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid Printed Pages: 312. Bookseller Inventory # 22488

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Bijapurkar; Rama
ISBN 10: 0143065971 ISBN 13: 9780143065975
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Book Description Paperback. Book Condition: New. Brand New Paperback Same Title Author and Edition as listed. Standard Delivery within 6-14 business days ACROSS THE GLOBE. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Bookseller Inventory # OA9780143065975

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Bijapurkar, Rama
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ISBN 10: 0143065971 ISBN 13: 9780143065975
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Book Description PORTFOLIO. N.A. Book Condition: New. Bookseller Inventory # 267153

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Rama Bijapurkar
Published by Penguin Books India (2009)
ISBN 10: 0143065971 ISBN 13: 9780143065975
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Book Description Penguin Books India, 2009. Softcover. Book Condition: New. 15 x 23 cm. Taking cues from economics, demography, history, culture, philosophy and good old common sense, Rama Bijapurkar makes sense of the complex and inscrutable Indian marketâ€"the many Consumer Indias, their diverse and schizophrenic consumer behaviour and the way to make your company’s fortune in this billion-plus market. Irreverent and insightful, this book answers the questions to twelve key facets of Consumer India. Bijapurkar explains why the Indian consumer market is ‘like that only’, why it will not change in a hurry, and what it takes to develop a winning ‘made for India’ business strategy. ‘Rama has developed a very strong case for learning about India on its own terms before investing. This book is a critical read for anyone considering building a large presence for themselves in India.’â€"From the Foreword by C. K. Prahalad, author of The Fortune at the Bottom of the Pyramid Printed Pages: 312. Bookseller Inventory # 22488

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Bijapurkar, Rama
Published by Penguin Books India
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Book Description Penguin Books India. Book Condition: New. 0143065971 Brand New, Paperback, Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Bookseller Inventory # OS9780143065975

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Bijapurkar, Rama
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Book Description Penguin Books India. PAPERBACK. Book Condition: New. 0143065971 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Bookseller Inventory # XGDA-MRAKASH-3166

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Book Description Book Condition: New. New. International Edition. Faster Delivery. Bookseller Inventory # AFS-PP-9780143065975

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Rama Bijapurkar
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Book Description Penguin Books India, 2009. Paperback. Book Condition: New. Bookseller Inventory # P110143065971

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