The Creative Economy: How People Make Money from Ideas

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9780141977034: The Creative Economy: How People Make Money from Ideas

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.

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About the Author:

John Howkins is deputy chairman of the British Screen Advisory Council and has worked as a consultant for ABC, IBM, Time Warner, and many other companies and institutions. His previous publications include Mass Communications in China, New Technologies, New Policies, and Understanding Television.

Review:

"John Howkins picks his way through the many facets of creativity, unearthing surprising facts."  —Economist

"The first really practical guide for people working in the creative industries."  —Director Magazine

"A valuable introduction to its brave new world."  —Sunday Time

"A point of reference for those seeking to merge creativity with business acumen."  —World Intellectual Property Organization

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Book Description Penguin Books Ltd, United Kingdom, 2013. Paperback. Book Condition: New. 2nd ed.. Language: English . Brand New Book. Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay. Bookseller Inventory # APG9780141977034

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Book Description Penguin Books Ltd, United Kingdom, 2013. Paperback. Book Condition: New. 2nd ed.. Language: English . Brand New Book. Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay. Bookseller Inventory # APG9780141977034

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Book Description Penguin Books Ltd. Book Condition: New. Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age. Num Pages: 304 pages. BIC Classification: KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 126 x 202 x 18. Weight in Grams: 224. . 2013. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780141977034

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Book Description Penguin Books Ltd, 2013. Book Condition: New. Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age. Num Pages: 304 pages. BIC Classification: KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 126 x 202 x 18. Weight in Grams: 224. . 2013. 2nd Edition. Paperback. . . . . . Bookseller Inventory # V9780141977034

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