Items related to The Creative Economy

John Howkins The Creative Economy ISBN 13: 9780141880235

The Creative Economy - Hardcover

 
9780141880235: The Creative Economy
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Creativity is the fastest growing business in the world. Companies are hungry for people with ideas—and more and more of us want to make, buy, sell, and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives, and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents, and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent, and recycle. Know when to break the rules. Whether in film or fashion, software, or stories, by turning ideas into assets anyone can make creativity pay.

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About the Author:
John Howkins is deputy chairman of the British Screen Advisory Council and has worked as a consultant for ABC, IBM, Time Warner, and many other companies and institutions. His previous publications include Mass Communications in China, New Technologies, New Policies, and Understanding Television.
Review:
"John Howkins picks his way through the many facets of creativity, unearthing surprising facts."  —Economist

"The first really practical guide for people working in the creative industries."  —Director Magazine

"A valuable introduction to its brave new world."  —Sunday Time

"A point of reference for those seeking to merge creativity with business acumen."  —World Intellectual Property Organization

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  • PublisherE-Penguin
  • Publication date2001
  • ISBN 10 0141880236
  • ISBN 13 9780141880235
  • BindingHardcover
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Other Popular Editions of the Same Title

9780140287943: The Creative Economy: How People Make Money from Ideas

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ISBN 10:  ISBN 13:  9780140287943
Publisher: Penguin, 2002
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    Allen ..., 2001
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