What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

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9780141036878: What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer's businessUse this knowledge to improve your customer's marginsShow how your product and expertise is a winning combination Someday, every company will listen more closely to the customer...

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About the Author:

Ram Charan is a highly acclaimed business adviser, speaker, teacher, and the author or coauthor of many bestselling business books, including What the CEO Wants You to Know and Execution. He has worked behind the scenes at Fortune 100 companies like GE, Bank of America, DuPont, Thomson Financial, Honewell, Home Depot, and Verizon to help senior executives develop and implement strategic plans. Visit www.Ram-Charan.com

From AudioFile:

The robotic-sounding narrator of this volume plays into its business-focused content. Dick Hill's measured reading of the facts, figures, and decisions that cost companies profits sounds didactic at times. Yet listeners of business texts may find his delivery on par with industry standards for the genre. The step-by-step procedures outlined to transform salespeople from order-takers into proactive problem-solvers are well handled by Hill in precise sentences. Tips on how to get sales staff to think beyond financial figures and consider the needs of the customer are included in this tool kit to jump-start a flagging company or product line. M.R. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine

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Book Description Penguin Books Ltd, United Kingdom, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that s where Charan s concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer s businessUse this knowledge to improve your customer s marginsShow how your product and expertise is a winning combination Someday, every company will listen more closely to the customer. Bookseller Inventory # AAU9780141036878

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Book Description Penguin Books Ltd, United Kingdom, 2009. Paperback. Book Condition: New. Language: English . Brand New Book. According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that s where Charan s concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer s businessUse this knowledge to improve your customer s marginsShow how your product and expertise is a winning combination Someday, every company will listen more closely to the customer. Bookseller Inventory # AAU9780141036878

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Book Description Penguin Books Ltd. Paperback. Book Condition: new. BRAND NEW, What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales, Ram Charan, According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that's where Charan's concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to: gain a deeper knowledge of your customer's business. Use this knowledge to improve your customer's margins. Show how your product and expertise is a winning combination. Someday, every company will listen more closely to the customer. Bookseller Inventory # B9780141036878

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Book Description Penguin Books Ltd. Book Condition: New. Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination. Num Pages: 192 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 197 x 129 x 13. Weight in Grams: 130. . 2009. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780141036878

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