Items related to Microtrends: Surprising Tales of the way We Live Today
In Microtrends: The Small Forces Behind Today’s Big Changes, Mark Penn shows that 75 of the most important trends in the world today are the smallest ones. Exploring everything from politics to religion, food to entertainment, Penn follows the numbers to uncover what's really popular, not what we think is popular. Because while these trends are shaping the world, they’re relatively unseen – they’re under-the-radar forces that can involve as little as 1 percent of the population.
People have never been more sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives. Yet it takes intensive, scientific study to find the logical patterns that underlie those choices. While helping you to refine your own trend-spotting skills, Penn pierces remarkably stubborn conventional thinking to find the counterintuitive trends that represent a portrait of society in the 21st century. A groundbreaking book about the way people think and how they act, Microtrends explores the practical implications of these 75 trends for politics, business, and society itself.
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Review:
'Mark Penn has a keen mind, and a fascinating sense of what makes America and the world tick, and you see it on every page of Microtrends.' -- Bill Gates
'Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way.' -- Bill Clinton
'read it for its dozens of social insights that could well be turned to profit.' -- Economist
'Microtrends is the perfect bible for the hidden sociological truths of modern times...Unrelentingly fascinating'
-- New York Times
'The Guru of Small Things' -- New York Times
'The Master of the Message' -- Time
About the Author:
'Mark Penn has a remarkable gift for detecting patterns and identifying trends. The ideas in his book will help you see the world in a new way.' -- Bill Clinton
'read it for its dozens of social insights that could well be turned to profit.' -- Economist
'Microtrends is the perfect bible for the hidden sociological truths of modern times...Unrelentingly fascinating'
-- New York Times
'The Guru of Small Things' -- New York Times
'The Master of the Message' -- Time
Mark J. Penn has spent over 30 years as an adviser and polling analyst to major corporations and heads of state. He has advised companies from Microsoft to BP and heads of state from U.S. President Clinton to U.K. Prime Minister Blair to others in Asia and Latin America. He started polling after graduating Harvard and attending Columbia Law School. Time Magazine has called Penn “The Master of the Message” and The New York Times has called him “The Guru of Small Things,” because of Penn’s unique ability to find and motivate niche groups in society. Penn is currently CEO of Burson Marsteller and President of Penn, Schoen & Berland Associates. Writing with Penn is E. Kinney Zalesne, who has served as a White House Fellow and was Counsel to U.S. Attorney General Janet Reno.
"About this title" may belong to another edition of this title.
- PublisherPenguin
- Publication date2008
- ISBN 10 0141036842
- ISBN 13 9780141036847
- BindingPaperback
- Number of pages448
- Rating
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Microtrends
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Book Description Softcover. Condition: Très bon. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-636-261
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Micro Trends: Surprising Tales of the Way We Live Today
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Penguin Books, Great Britain
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ISBN 10: 0141036842
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Book Description Softcover. Condition: Good. Mark Penn argues that the biggest trends in America are the Microtrends, the smaller trends that go unnoticed or ignored. One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world: *Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.*Philo-semites: A growing number of people want to date Jewish men and women.*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis. 425 pages. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Culture; Sociology & Culture; ISBN/EAN: 9780141036847. Inventory No: 235678. Seller Inventory # 235678
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Microtrends
Published by
Penguin Books
(2008)
ISBN 10: 0141036842
ISBN 13: 9780141036847
Used
Softcover
Quantity: 1
Seller:
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Book Description Condition: Fine. Englisch. Seller Inventory # 6132686
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