Microtrends: The Small Forces Behind Today's Big Changes. Mark J. Penn with E. Kinney Zalesne

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9780141035383: Microtrends: The Small Forces Behind Today's Big Changes. Mark J. Penn with E. Kinney Zalesne

Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It's about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems...

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About the Author:

Mark Penn has spent over thirty years as an adviser and polling analyst to major corporations and heads of state. The resulting fascination with people, and the effect groups and individuals have on our world without anyone really noticing, led to this book.

From AudioFile:

Take a timely look at an extensive inventory of small, sometimes unnoticeable, trends that are shaping and directing our economy, our society, and our world. In reading the tea leaves of these small movements, politicians, marketers, and entrepreneurs who get it right will be able to get the jump on those who await the coming of the significant movements as defined by the traditional polling apparatus. Narrator Brett BarryÕs pacing is excellent for the considerable amount of material the author covers: 75 intense identity groups who are demanding things that our current social structure isnÕt delivering. With a less able reader the listener could get lost--as the topics transition rapidly and often abruptly. M.C. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine

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Mark J. Penn with E. Kinney Zalesne
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Book Description Penguin Books Ltd, United Kingdom, 2008. Paperback. Book Condition: New. Language: English . Brand New Book. Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It s about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems. Bookseller Inventory # APG9780141035383

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Mark J. Penn
Published by Penguin Books Ltd, United Kingdom (2008)
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Book Description Penguin Books Ltd, United Kingdom, 2008. Paperback. Book Condition: New. Language: English . Brand New Book. Should cars now come with matching lipsticks? Why is the number of left-handers increasing? And where are all the tattoo boutiques? Welcome to the surprising world of microtrends, where Snowed-Under Slobs are increasing in number - but so are Extreme Commuters; where teenagers are becoming millionaire businessmen - even though their contemporaries are planning careers as snipers; and where older woman are bagging all the young men - whilst also bagging all the video games. Microtrends is the story of the small groups that are causing big changes in our lives today. It s about how different we are to each other, and how wrong our own expectations can be. And how the end of uniformity could actually be the answer to our problems. Bookseller Inventory # APG9780141035383

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