Whatever You Think Think The Opposite

3.95 avg rating
( 5,681 ratings by Goodreads )
 
9780141025711: Whatever You Think Think The Opposite

The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, It's Not How Good You Are, It's How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'. Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. 'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

"synopsis" may belong to another edition of this title.

About the Author:

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

From Publishers Weekly:

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Paul Arden
Published by Penguin Books Ltd, United Kingdom (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Penguin Books Ltd, United Kingdom, 2006. Paperback. Book Condition: New. Trade Paperback.. Language: English . Brand New Book. The bestselling author of It s Not How Good You Are, It s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?Paul Arden has become a global business guru on the strength of such radical insights. His first book, It s Not How Good You Are, It s How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our common sense .Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn t, well, common Roger Kennedy, Saatchi Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi Saatchi. He was responsible for some of the UK s most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth. Bookseller Inventory # AAZ9780141025711

More Information About This Seller | Ask Bookseller a Question

Buy New
6.88
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Arden, Paul
Published by Penguin UK
ISBN 10: 0141025719 ISBN 13: 9780141025711
New PAPERBACK Quantity Available: 5
Seller:
WFL
(Holtsville, NY, U.S.A.)
Rating
[?]

Book Description Penguin UK. PAPERBACK. Book Condition: New. 0141025719 New ,Ready to ship, 5-8 business days worldwide delivery. Bookseller Inventory # FFGK10638

More Information About This Seller | Ask Bookseller a Question

Buy New
4.65
Convert Currency

Add to Basket

Shipping: 3.47
Within U.S.A.
Destination, Rates & Speeds

3.

Paul Arden
Published by Penguin Books Ltd, United Kingdom (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Penguin Books Ltd, United Kingdom, 2006. Paperback. Book Condition: New. Trade Paperback.. Language: English . Brand New Book. The bestselling author of It s Not How Good You Are, It s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?Paul Arden has become a global business guru on the strength of such radical insights. His first book, It s Not How Good You Are, It s How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our common sense .Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn t, well, common Roger Kennedy, Saatchi Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi Saatchi. He was responsible for some of the UK s most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth. Bookseller Inventory # AAZ9780141025711

More Information About This Seller | Ask Bookseller a Question

Buy New
8.15
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Arden, Paul
Published by Penguin UK
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Quantity Available: 5
Seller:
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description Penguin UK. Book Condition: New. 0141025719 Brand New, Same as Listed. Choose Expedited shipping for GUARANTEED delivery within 4-5 business days. Standard Delivery within 6-14 business days. We may not ship to PO Box, APO , FPO Address, please contact us. Customer satisfaction guaranteed. Bookseller Inventory # HI_9780141025711

More Information About This Seller | Ask Bookseller a Question

Buy New
8.16
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Arden, Paul
Published by Penguin UK
ISBN 10: 0141025719 ISBN 13: 9780141025711
New PAPERBACK Quantity Available: 1
Seller:
Western Scholars Bookshelf
(Idaho Falls, ID, U.S.A.)
Rating
[?]

Book Description Penguin UK. PAPERBACK. Book Condition: New. 0141025719 brand new. Bookseller Inventory # SKU1059521

More Information About This Seller | Ask Bookseller a Question

Buy New
5.22
Convert Currency

Add to Basket

Shipping: 3.39
Within U.S.A.
Destination, Rates & Speeds

6.

Arden Paul
Published by Penguin Books
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Quantity Available: 4
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Penguin Books. Book Condition: New. pp. 144 Illus. Bookseller Inventory # 7126866

More Information About This Seller | Ask Bookseller a Question

Buy New
3.55
Convert Currency

Add to Basket

Shipping: 5.50
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Paul Arden
Published by Penguin 2006-03-02 (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Penguin 2006-03-02, 2006. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-BER-00025448

More Information About This Seller | Ask Bookseller a Question

Buy New
6.10
Convert Currency

Add to Basket

Shipping: 2.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

Paul Arden
Published by Penguin 2006-03-02 (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Penguin 2006-03-02, 2006. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-00560564

More Information About This Seller | Ask Bookseller a Question

Buy New
6.23
Convert Currency

Add to Basket

Shipping: 2.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Arden, Paul
Published by Penguin (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Paperback Quantity Available: > 20
Seller:
The Monster Bookshop
(Fleckney, United Kingdom)
Rating
[?]

Book Description Penguin, 2006. Paperback. Book Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Bookseller Inventory # mon0001761839

More Information About This Seller | Ask Bookseller a Question

Buy New
7.44
Convert Currency

Add to Basket

Shipping: 1.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

10.

Arden, Paul
Published by Penguin UK
ISBN 10: 0141025719 ISBN 13: 9780141025711
New PAPERBACK Quantity Available: 4
Seller:
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Penguin UK. PAPERBACK. Book Condition: New. 0141025719 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # SWATI2122636774

More Information About This Seller | Ask Bookseller a Question

Buy New
7.33
Convert Currency

Add to Basket

Shipping: 3.01
Within U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book