The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.
Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?
Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?
Paul Arden has become a global business guru on the strength of such radical insights. His first book, It's Not How Good You Are, It's How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'.
Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.
Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine.
'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi
Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.
"synopsis" may belong to another edition of this title.
'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi
Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.
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Book Description Paperback. Condition: new. Paperback. It's Not How Good You Are, It's How Good You Want To Be (2003) has sold over half a million copies worldwide.There have been many books written on good business practice.All eminently sensible. All based on logic, common sense and good manners.Essential if you want to be a supermarket manager. But for those wishing to break new ground it is not enough.Logic and common sense have a habit of leading us to the same conclusions.If you are going to make your mark on the world you have to start thinking differently.To think differently you have to think illogically.Whatever You Think Think The Opposite looks at life the wrong way in a bid to explain the benefits of making wrong decisions. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780141025711
Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9780141025711
Book Description Paperback. Condition: New. Seller Inventory # DADAX0141025719
Book Description Condition: New. In eng. Seller Inventory # ria9780141025711_new
Book Description Paperback. Condition: Brand New. 144 pages. 7.01x4.72x0.63 inches. In Stock. Seller Inventory # __0141025719
Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions. Seller Inventory # B9780141025711
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780141025711
Book Description Condition: New. 2006. 01st Edition. Paperback. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions. Num Pages: 144 pages, col. ill. BIC Classification: VSC; VSP. Category: (G) General (US: Trade). Dimension: 177 x 122 x 16. Weight in Grams: 242. . . . . . Seller Inventory # V9780141025711
Book Description Condition: New. 2006. 01st Edition. Paperback. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? This title deals with these questions. Num Pages: 144 pages, col. ill. BIC Classification: VSC; VSP. Category: (G) General (US: Trade). Dimension: 177 x 122 x 16. Weight in Grams: 242. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780141025711