Whatever You Think, Think the Opposite

3.96 avg rating
( 5,028 ratings by GoodReads )
 
9780141025711: Whatever You Think, Think the Opposite

The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.

Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks?

Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff?

Paul Arden has become a global business guru on the strength of such radical insights. His first book, It's Not How Good You Are, It's How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our 'common sense'.

Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers.

Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine.

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi

Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

"synopsis" may belong to another edition of this title.

About the Author:

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi

Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Arden, Paul
Published by Penguin Books Ltd, United Kingdom (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Paperback Quantity Available: 10
Seller
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Penguin Books Ltd, United Kingdom, 2006. Paperback. Book Condition: New. Trade Paperback.. 174 x 118 mm. Language: English . Brand New Book. The bestselling author of It s Not How Good You Are, It s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, It s Not How Good You Are, It s How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our common sense . Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn t, well, common Roger Kennedy, Saatchi Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi Saatchi. He was responsible for some of the UK s most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth. Bookseller Inventory # APG9780141025711

More Information About This Seller | Ask Bookseller a Question

Buy New
7.47
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

2.

Arden, Paul
Published by Penguin Books Ltd (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Quantity Available: > 20
Seller
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description Penguin Books Ltd, 2006. PAP. Book Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Bookseller Inventory # CP-9780141025711

More Information About This Seller | Ask Bookseller a Question

Buy New
4.68
Convert Currency

Add to Basket

Shipping: 2.80
Within United Kingdom
Destination, Rates & Speeds

3.

Arden, Paul
Published by Penguin (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Softcover Quantity Available: 7
Seller
Speedy Hen
(London, United Kingdom)
Rating
[?]

Book Description Penguin, 2006. Book Condition: New. Bookseller Inventory # ST0141025719. Bookseller Inventory # ST0141025719

More Information About This Seller | Ask Bookseller a Question

Buy New
7.58
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

4.

Arden, Paul
Published by Penguin Books Ltd, United Kingdom (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Paperback Quantity Available: 10
Seller
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description Penguin Books Ltd, United Kingdom, 2006. Paperback. Book Condition: New. Trade Paperback.. 174 x 118 mm. Language: English . Brand New Book. The bestselling author of It s Not How Good You Are, It s How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered the extraordinary power of making bad decisions, being unreasonable, and taking dangerous, unadvisable risks? Has it ever occurred to you that nothing is more dangerous than playing it safe, or that the straight and narrow path may lead you right off a cliff? Paul Arden has become a global business guru on the strength of such radical insights. His first book, It s Not How Good You Are, It s How Good You Want to Be, became a word of mouth classic, selling more than half a million copies. Instead of the usual boring advice, he offered daring quips, aphorisms, and paradoxes - all seeking to revise what we habitually hold as our common sense . Whatever You Think, Think the Opposite is an even more daring attack on the way we look at our work and our world. Whether you sell, manage, or buy, Arden will inspire you with his counterintuitive axioms, startling anecdotes, brilliant photographs, and offbeat quotations from artists, scientists, and philosophers. Whatever You Think, Think the Opposite will force you to rethink everything. And it will give you the confidence to take bigger risks and enjoy your work more than you can imagine. Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn t, well, common Roger Kennedy, Saatchi Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi Saatchi. He was responsible for some of the UK s most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth. Bookseller Inventory # APG9780141025711

More Information About This Seller | Ask Bookseller a Question

Buy New
7.61
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

5.

Arden, Paul
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Quantity Available: > 20
Seller
BWB
(Valley Stream, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Depending on your location, this item may ship from the US or UK. Bookseller Inventory # 97801410257110000000

More Information About This Seller | Ask Bookseller a Question

Buy New
7.62
Convert Currency

Add to Basket

Shipping: FREE
From U.S.A. to United Kingdom
Destination, Rates & Speeds

6.

Arden, Paul
Published by Penguin Books Ltd 2006-03-02, London (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New paperback Quantity Available: 10
Seller
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description Penguin Books Ltd 2006-03-02, London, 2006. paperback. Book Condition: New. Bookseller Inventory # 9780141025711

More Information About This Seller | Ask Bookseller a Question

Buy New
7.99
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

7.

Arden, Paul
Published by Penguin 2006-03-02 (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Quantity Available: 5
Seller
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description Penguin 2006-03-02, 2006. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-BER-00025448

More Information About This Seller | Ask Bookseller a Question

Buy New
6.23
Convert Currency

Add to Basket

Shipping: 2.49
Within United Kingdom
Destination, Rates & Speeds

8.

Arden, Paul
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Paperback First Edition Quantity Available: 1
Seller
CitiRetail
(Lowfield Heath, United Kingdom)
Rating
[?]

Book Description 2006. Paperback. Book Condition: New. 1st. 133mm x 177mm x 14mm. Paperback. The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the conf.Shipping may be from our UK, US or Australian warehouse depending on stock availability. 144 pages. 0.240. Bookseller Inventory # 9780141025711

More Information About This Seller | Ask Bookseller a Question

Buy New
9.76
Convert Currency

Add to Basket

Shipping: FREE
Within United Kingdom
Destination, Rates & Speeds

9.

Arden, Paul
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Paperback Quantity Available: > 20
Seller
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
[?]

Book Description Paperback. Book Condition: New. Not Signed; The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine. Have you ever considered t. book. Bookseller Inventory # ria9780141025711_rkm

More Information About This Seller | Ask Bookseller a Question

Buy New
7.34
Convert Currency

Add to Basket

Shipping: 2.80
Within United Kingdom
Destination, Rates & Speeds

10.

Arden, Paul
Published by Penguin (2006)
ISBN 10: 0141025719 ISBN 13: 9780141025711
New Paperback Quantity Available: 2
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description Penguin, 2006. Paperback. Book Condition: Brand New. 144 pages. In Stock. Bookseller Inventory # __0141025719

More Information About This Seller | Ask Bookseller a Question

Buy New
8.16
Convert Currency

Add to Basket

Shipping: 2.75
Within United Kingdom
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book