Pitch Invasion: Adidas, Puma and the Making of Modern Sport

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9780141023687: Pitch Invasion: Adidas, Puma and the Making of Modern Sport

Unlacing the story of how sport became so full of money Ö

Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry.

Pitch Invasion also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Beckerís unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to todayís world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidasís recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.

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Review:

Destined to be one of the sports books of the year ... Like Dynasty rewritten by Le Carre. -- Metro

About the Author:

Barbara Smit is a business journalist based in Europe. She investigated the true story of Adidas and Puma over four years, interviewing those involved with the company, declassifying documents and unearthing exclusive stories. This book has been translated into six languages.

"About this title" may belong to another edition of this title.

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Smit, Barbara
Published by Penguin Books (2007)
ISBN 10: 0141023686 ISBN 13: 9780141023687
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Smit, Barbara
Published by Penguin Books
ISBN 10: 0141023686 ISBN 13: 9780141023687
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