Tomorrow's People: How 21st-Century Technology is Changing the Way We Think and Feel

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9780141008882: Tomorrow's People: How 21st-Century Technology is Changing the Way We Think and Feel

The book is an exploration of how this century is going to change not just the way we think, but also what we actually think with - our own individual minds. How will new technologies transform the way we see the world? At the beginning of the twenty-first century, we may be standing on the brink of a mind make-over far more cataclysmic than anything that has happened before. As we appreciate the dynamism and sensitivity of our brain circuitry, so the prospect of directly tampering with the essence of our individuality becomes a possibility.

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Review:

Tomorrow's People is Susan Greenfield's bold attempt to describe how 21st-century technology is changing the way we think and feel. Our increasing ability to manipulate electronic media, robots, genes, reproductive biology and minds is indeed dramatically changing the way some of us live. Susan Greenfield gets to grip with the most important of these changes and most importantly with the effects they are going to have on future generations.

Baroness Greenfield, Professor of Pharmacology at Oxford and Director of the Royal Institution of Great Britain is very well placed and qualified as a neuroscientist and acclaimed writer (The Private Life of the Brain) to do some serious star-gazing, only what she is looking at is very grounded at the personal level and the here and now. Her wide and informed perspective runs from gadgets and gizmos to terrorism via DNA and the cyberworld. According to our response to such future changes we can be categorised as technophiles, technophobes or cynics according to Susan Greenfield. But as she rightly points out, the main danger is going to be the growing divide between the technologically advanced world and the rest which will, as she says, be the vast majority. The great challenge for the future is how to avoid the descent into a very dangerous schism between a relatively small developed world locked into economic growth to feed its lifestyle and the ever-growing underdeveloped world that will be increasingly excluded by poverty.

Tomorrow's People is a thought-provoking and challenging book. It can be uncomfortable reading especially as it demands that we think about and make personal decisions about these hugely important issues that will increasingly impact on future generations. As Susan Greenfield warns, "the bottom line of this book is that the private ego is the most precious thing we each have, and it is far more vulnerable now than ever before". --Douglas Palmer

About the Author:

Baroness Greenfield is a distinguished scientist, broadcaster, writer and best selling author of Private Life of the Brain (2000) Penguin. She is a Professor of Pharmacology at Oxford, which she holds jointly with her position as Director of the Royal Institution of Great Britain.

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Book Description Penguin Books Ltd, United Kingdom, 2009. Paperback. Book Condition: New. 192 x 130 mm. Language: English . Brand New Book. The book is an exploration of how this century is going to change not just the way we think, but also what we actually think with - our own individual minds. How will new technologies transform the way we see the world? At the beginning of the twenty-first century, we may be standing on the brink of a mind make-over far more cataclysmic than anything that has happened before. As we appreciate the dynamism and sensitivity of our brain circuitry, so the prospect of directly tampering with the essence of our individuality becomes a possibility. Bookseller Inventory # APG9780141008882

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Book Description Penguin Books Ltd, United Kingdom, 2009. Paperback. Book Condition: New. 192 x 130 mm. Language: English . Brand New Book. The book is an exploration of how this century is going to change not just the way we think, but also what we actually think with - our own individual minds. How will new technologies transform the way we see the world? At the beginning of the twenty-first century, we may be standing on the brink of a mind make-over far more cataclysmic than anything that has happened before. As we appreciate the dynamism and sensitivity of our brain circuitry, so the prospect of directly tampering with the essence of our individuality becomes a possibility. Bookseller Inventory # APG9780141008882

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Book Description 2004. Paperback. Book Condition: New. 1st. 129mm x 198mm x 17mm. Paperback. In Tomorrows People acclaimed neuroscientist Susan Greenfield shows that, at the beginning of the twenty-first century, we are standing on the brink of a mind makeover more cataclysmic tha.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 304 pages. 0.228. Bookseller Inventory # 9780141008882

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Book Description 2004. Paperback. Book Condition: New. 1st. 129mm x 198mm x 17mm. Paperback. In Tomorrows People acclaimed neuroscientist Susan Greenfield shows that, at the beginning of the twenty-first century, we are standing on the brink of a mind makeover more ca.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 304 pages. 0.228. Bookseller Inventory # 9780141008882

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