Part of the "Test Your" series, this book aims to develop the vocabulary required by professionals and pre-service students. It provides simple test materials of around 500 key concepts and terms in the field of marketing. The book is divided into eight chapters. Topics and key concepts tested include market research, consumers and market segmentation and marketing planning. The materials can be used as part of a language course for business professionals or for self-study. Each book in the series contains an answer key and a word list.
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Book Description Penguin Books Ltd, 1996. Paperback. Book Condition: New. book. Bookseller Inventory # 140815910
Book Description Penguin Books Ltd. PAPERBACK. Book Condition: New. 0140815910 Nuevo! Fast delivery! Professional service with friendly customer support 7 days a week. Bookseller Inventory # 9780140815917
Book Description Penguin Books Ltd 1996-03-28, 1996. Paperback. Book Condition: New. 0140815910 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0140815910
Book Description Penguin Books Ltd, 1996. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-007-01-2154102