The Creative Economy: How People Make Money From Ideas

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9780140287943: The Creative Economy: How People Make Money From Ideas

But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it's what you do with it.

John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.

The rules include:

  • Invent yourself. Be unique
  • Own your ideas. Understand copyright and patents
  • Know when to work alone, and when in a group
  • Learn endlessly. Borrow, reinvent and recycle
  • Exploit fame and celebrity
  • Know when to break the rules

Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.

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About the Author:

John Howkins worked in TV, film and digital media for many years, including 10 years with Time Warner, and five years as Executive Director of the International Institute of Communications, before turning to creativity and innovation. His book, The Creative Economy, was the first to map this new path of personal development and new way of working. 'The Creative Economy' (2001), and his second book, 'Creative Ecologies' (2009) delve deep into the reasons why we want to think for ourselves, and do things differently, and how we can turn this to personal benefit and business growth. He is Chairman of BOP Consulting and a board director of HandMade plc and HotBed Media, as well as Chairman of the John Howkins Research Centre on the Creative Economy in Shanghai, China. In 2009 he also co-authored an illustrated children's book with 14-year-old Zhao Li, currently available only in Chinese.

Review:

A valuable introduction to its brave new world'--The Sunday Times, London
'The first really practical guide for people working in the creative industries'
--The Director

'As a freelance writer I was hypnotised by this book's subtitle, How People Make Money from Ideas'.
--The Guardian

'John Howkins is a renowned British economist and father of the creative industry.'
--CCTV, Beijing

'Mr Howkins is the guru of the creative economy'. --Chamber of Commerce, Seoul

"About this title" may belong to another edition of this title.

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