Strategic management is the central activity of all successful organizations today. From the time when its conceptual foundations were laid in the 1960s, its theory and practice have been subjected to intensive research, argument and development under such headings as general management, business policy, corporate strategy and long-range planning. But, as J. I. Moore explains, no matter what its name, strategic thinking has always addressed the same issue: 'the determination of how an organization, in its entirety, can best be directed in a changing world'.
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Professor J I Moore is a founder of the Business Strategy Network. His first degree was in philosophy and his second in business administration. A series of senior managerial positions in the automotive, farm machinery and friction materials industries (with, successively, Ford, Lely and Trist, Draper) prepared him for teaching business policy at Thames Valley University and, later, at the University of Bath.
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Book Description Penguin Books Ltd, 2001. Paperback. Book Condition: New. Bookseller Inventory # P110140284443
Book Description Penguin Books Ltd, 2001. Paperback. Book Condition: New. book. Bookseller Inventory # 0140284443
Book Description Penguin Books Ltd 2001-04-05, 2001. Paperback. Book Condition: New. 2nd. 0140284443 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0140284443
Book Description Penguin Books Ltd, 2001. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-134-34-1425101