Writers on Strategy and Strategic Management (Penguin Business)

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9780140139853: Writers on Strategy and Strategic Management (Penguin Business)

This is the companion volume to "Writers on Organizations". This book deals with corporate strategy: what is it and how it is used in different companies. Each of the chapters uses the arguments of a single well-known writer on the subject.

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About the Author:

Professor J I Moore is a founder of the Business Strategy Network. His first degree was in philosophy and his second in business administration. A series of senior managerial positions in the automotive, farm machinery and friction materials industries (with, successively, Ford, Lely and Trist, Draper) prepared him for teaching business policy at Thames Valley University and, later, at the University of Bath.

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J. I. Moore
Published by Penguin Books (1993)
ISBN 10: 0140139850 ISBN 13: 9780140139853
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J. I. Moore
Published by Penguin Books (1993)
ISBN 10: 0140139850 ISBN 13: 9780140139853
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