How is it that no-one ever makes a mistake on purpose, but that mistakes get made? This is one of the questions that Edward de Bono answers in this book. His theme is everyday thinking, how the mind actually works - not how philosophers think it should work. Dr de Bono has based his book on a direct and practical experiment - the Black Cylinder Experiment - and the conclusions of the one thousand people who took part provide the backbone for this study. With the results of the experiment at hand, the author explores the four practical ways of being right: currant cake (emotional rightness); jigsaw puzzles (logical lightness); village Venus (unique rightness); measles (recognition rightness). In addition, he picks out and names the five levels of understanding and the five major mistakes in thinking.
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Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. www.debono.com
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Book Description Penguin Books, 1992. Paperback. Book Condition: New. Bookseller Inventory # DADAX0140137831
Book Description Penguin Books, 1992. Book Condition: New. Bookseller Inventory # 9780140137835
Book Description Penguin Books 1992-12-01, 1992. Paperback. Book Condition: New. 0140137831 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0140137831
Book Description Penguin Books, 1992. Paperback. Book Condition: New. book. Bookseller Inventory # 0140137831
Book Description Penguin Books. PAPERBACK. Book Condition: New. 0140137831 New Condition. Bookseller Inventory # NEW6.0059943