This specific ISBN edition is currently not available.View all copies of this ISBN edition:
How is it that no-one ever makes a mistake on purpose, but that mistakes get made? This is one of the questions that Edward de Bono answers in this book. His theme is everyday thinking, how the mind actually works - not how philosophers think it should work. Dr de Bono has based his book on a direct and practical experiment - the Black Cylinder Experiment - and the conclusions of the one thousand people who took part provide the backbone for this study. With the results of the experiment at hand, the author explores the four practical ways of being right: currant cake (emotional rightness); jigsaw puzzles (logical lightness); village Venus (unique rightness); measles (recognition rightness). In addition, he picks out and names the five levels of understanding and the five major mistakes in thinking.
"synopsis" may belong to another edition of this title.
How is it that in an argument both sides are always right? How is it that no one ever makes a mistake on purpose but that mistakes get made?
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.
In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
"About this title" may belong to another edition of this title.
Book Description Penguin Books, 1992. Paperback. Condition: New. Never used!. Seller Inventory # P110140137831
Book Description Penguin Books, 1992. Paperback. Condition: New. Seller Inventory # DADAX0140137831
Book Description Penguin Books. PAPERBACK. Condition: New. 0140137831 Please allow 4 - 14 business days for Standard shipping, within the US. Seller Inventory # XM-0140137831