In this book Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the ‘rock logic’ of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.
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I am Right, You are Wrong Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. This book presents a challenge to the 'rock logic' of Western thought. It proposes the water logic of perception. It also shows that perception is the key to more constructive thinking and creativity. Full descriptionAbout the Author:
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill.
Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind.
Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin.
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Book Description Penguin Books, 1992. Paperback. Book Condition: New. Reprint. Bookseller Inventory # DADAX0140126783
Book Description Penguin Books 1992-12-01, 1992. Paperback. Book Condition: New. Reprint. 0140126783 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0140126783
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801401267851.0