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De Bono, Edward I Am Right, You Are Wrong ISBN 13: 9780140126785

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9780140126785: I Am Right, You Are Wrong
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In this book Dr Edward de Bono, who is well-known worldwide for his origination of lateral thinking, puts forward a direct challenge to what he calls the ‘rock logic’ of Western thought. Rock logic is based on rigid categories, absolutes, argument and adversarial point scoring. Edward de Bono believes that this thinking cannot solve our problems. Instead of rock logic, he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and creativity. Here, in this brilliantly argued assault on outmoded thought patterns, he calls for nothing less than a New Renaissance.

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Review:
An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought. (Richard Branson)
From the Back Cover:

The classic work about choice in business and in life

Most of our everyday decision-making tends to be confrontational. Whether in large meetings, one-to-one or even in our own heads, opposite view points are pitted against each other. Ultimately, there must be a winner and a loser.

In I Am Right - You Are Wrong, lateral-thinking guru Edward de Bono challenges this 'rock logic' of rigid categories and point-scoring arguments which is both destructive and exhausting.

Instead he reveals how we can all be winners. Clearer perception is the key to constructive thinking and more open-minded creativity.

In overturning conventional wisdom, Edward de Bono will help you to become a better thinker and decision maker.

"An inspiring man with brilliant ideas. De Bono never ceases to amaze with his clarity of thought."

Sir Richard Branson

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  • PublisherPenguin
  • Publication date1991
  • ISBN 10 0140126783
  • ISBN 13 9780140126785
  • BindingPaperback
  • Number of pages320
  • Rating

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Other Popular Editions of the Same Title

9780241257517: I Am Right, You Are Wrong

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ISBN 10:  ISBN 13:  9780241257517
Publisher: Penguin Life, 2016
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    Penguin, 2009
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  • 9780670830114: I Am Right You Are Wrong: From This to the New Renaissance;from Rock Logic to Water Logic

    Viking, 1990
    Hardcover

  • 9780143195252: I Am Right You Are Wrong

    Pengui..., 1991
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  • 9780670836970: I Am Right - You Are Wrong

    Viking, 1990
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