This work identifies and explains the key elements of "offensive marketing", a set of attitudes and methods which allows business people to forge ahead of their competitors. Aimed primarily at practising business people who have direct or indirect involvement with marketing, this book should also be of interest to students planning to go into business. Many practical examples are provided, illustrating principles which may be applied to any size of business.
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Book Description Penguin UK 1981-01-06, 1981. Paperback. Book Condition: New. 2nd. 0140091173 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0140091173