Items related to Advertising: Principles & Practice

Advertising: Principles & Practice - Hardcover

Wells, William; Burnett, John; Moriarty, Sandra E.

 
9780139980893: Advertising: Principles & Practice
Hardcover
ISBN 10: 013998089X ISBN 13: 9780139980893
Publisher: Prentice Hall, 1999

This specific ISBN edition is currently not available.

Synopsis

Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.

"synopsis" may belong to another edition of this title.

Publisher
Prentice Hall
Publication date
1999
Language
English
ISBN 10 
013998089X
ISBN 13 
9780139980893
Binding
Hardcover
Edition number
4

(No Available Copies)

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Other Popular Editions of the Same Title

9780135978818: Advertising: Principles and Practices

Featured Edition

ISBN 10:  0135978815 ISBN 13:  9780135978818
Publisher: Pearson Education (US), 1998
Hardcover