The Vest-Pocket Marketer - Classic Marketing: Tools for Executives

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9780139323027: The Vest-Pocket Marketer - Classic Marketing: Tools for Executives

This reference provides information on a variety of marketing techniques. It covers, amongst other areas, market research, pricing, advertising, product development and distribution.

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Hiam, Alexander
Published by Prentice Hall Press (1991)
ISBN 10: 0139323023 ISBN 13: 9780139323027
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Hiam, Alexander
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Hiam, Alexander
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Hiam, Alexander
Published by Prentice Hall Press (1991)
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