The Vest-Pocket Marketer - Classic Marketing: Tools for Executives

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9780139323027: The Vest-Pocket Marketer - Classic Marketing: Tools for Executives

The Vest Pocket Marketer

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Synopsis:

This reference provides information on a variety of marketing techniques. It covers, amongst other areas, market research, pricing, advertising, product development and distribution.

"About this title" may belong to another edition of this title.

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