For courses covering the Music Business.
Often called the musician's bible, this comprehensive manual is the only book that provides a step-by-step guide to navigating the complete process of setting up a recording label as a business and covers everything from business plans and budgets to promotion and sales. Clear, conversational detailed, easy to follow, and well-illustrated, this book has helped revolutionize the recording industry.
Includes a foreword by internationally renowned recording artist, Loreena McKennitt.
"synopsis" may belong to another edition of this title.
"This book has played a pioneering role in the long-overdue broadening of the avenues of the music industry... [it] has worked to reshape the way music is marketed, while helping to introduce ostensibly "uncommercial," innovative and truly special artists and their music to receptive audiences. More importantly, it has helped many of them realize their dreams."—Loreena McKennitt, from the foreword
"Twenty years ago, when I began my career working with a small indie label, this book quickly became my "bible" for the business. I consider it to be one of the most outstanding, informative and educational tools in independent music."—Pat Martin Bradley, Executive Director, AFIM
"This is simply the best guide there is. For 20 years this book has helped thousands of musicians save millions of dollar—and make much, much better records in the bargain."—Richard Flohil, music publicist and concert promoter, Toronto, Canada
"Over the years I've taught courses at The Omega Institute and have lectured at the Harvard, Yale, and Stanford Business Schools on the record business and specifically on the creation of independent record labels. In every case I have been able to recommend How To Make & Sell Your Own Recording, perhaps the greatest sourcebook on the subject."—Will Ackerman, cofounder Windham Hill Records; founder Imaginary Road (BMG)
"I produced my first album, Touch Sensitive, as an independent in 1982. This is the book that showed me exactly what to do, step-by-step. And even now that I'm signed to a major label, I still review this book for every album I make, just to be sure I'm doing everything right."—Stanley Jordan, Arista Recording ArtistFrom the Back Cover:
This book has been a friend and guide to more than 150,000 musicians, producers, engineers, and owners of small recording labels. It has been called the "bible and basic text" that has helped revolutionize the recording industry by providing information about setting up new recording labels independent of major label networks.
The revised fifth edition updates previous editions and adds information about the way the Internet is providing new sales and promotion opportunities for indie labels.
"About this title" may belong to another edition of this title.
Book Description Prentice Hall, 1999. Paperback. Book Condition: New. Bookseller Inventory # P110139239472
Book Description Prentice Hall, 1999. Paperback. Book Condition: New. book. Bookseller Inventory # 0139239472
Book Description Prentice Hall, 1999. Paperback. Book Condition: New. 5. Bookseller Inventory # DADAX0139239472
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801392394721.0