Marketing Management: Analysis, Planning, Implementation, and Control

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9780139149467: Marketing Management: Analysis, Planning, Implementation, and Control

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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Key Benefit: Throughout the book, emphasis is placed on the importance of offering quality, service, and value. Key Topics: It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.

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Kotler, Philip
Published by Prentice Hall College Div
ISBN 10: 0139149465 ISBN 13: 9780139149467
Used Hardcover Quantity Available: 1
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ThriftBooks - Silver Arch
(St Louis, MO, U.S.A.)
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Book Description Prentice Hall College Div. Hardcover. Book Condition: As New. Nearly brand new book that shows only slight signs of wear. Bookseller Inventory # G0139149465I2N00

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